From clothing, zip code, car make, sexual orientation, politics, cultural identity, to Spirit—we are a label-conscious society. Categorical labeling is what we use to simplify the complexities of life. In our branding-conscious, marketing driven society, it seems counterintuitive to simply experience “being” without putting a descriptive label—or even an emoji—on it. And yet when we live by labels, one label leads to another and together they soon become our collective societal reference points. The truth is, pure Is-ness has no label; therefore, as the essence of our limitless being, nor do we.

Click to download.